
The leading Nordic bank, Skandinaviska Enskilda Banken (SEB), launched a collaboration
with NCS Colour earlier this year. The goal was to secure their brand colour, the distinguished
green SEB colour, using Colour Management. By defining the colour and clarifying colour
tolerance areas, SEB has been able to simplify their colour communication, internally as well
as externally. SEB have gained an increased understanding about colour, colour theory, colour
differences and different colour systems used within the organisation and also with external
partners and suppliers. The partnership with NCS Colour helps SEB to reinforce its corporate
identity and ensure that the colour will be right in the brand's wide range of applications.